We have found that with proper keyword/phrase selection, these services can be very cost effective and efficient at generating high quality Web site traffic. However, as advertisers are in constant competition for the top spots, getting the most out of these services requires constant attention.

To ease this burden for our clients, IIMS manages the following aspects of setting up and monitoring your campaign:

Initial Research: IIMS will research the most relevant, localized and targeted keywords and phrases to bid on. The selection of the right keywords and phrases can mean the difference between a successful campaign and a campaign that does not get you the most for your investment. Setup: We prepare effective titles and descriptions for all of your listings. We make sure that the titles and descriptions will pass Yahoo!'s strict editorial review process. We then coordinate the opening, funding and initial bid setting on your account. Continual Monitoring: Using our proprietary bid management technology, all keyword bids will be continually monitored to ensure strategic and cost effective placement on all keywords within your budget. Reports: IIMS will prepare comprehensive reports detailing the exact number of click-throughs that were generated from the campaign with details on how many click-throughs were driven from each relevant keyword and phrase.

A portion of the Google Web site is devoted to a Pay per Click (Adwords Select) program, similar in concept to the Yahoo! Pay for Placement model. More than 150 million times a day, people use Google to find what they're looking for. Google Adwords Select is an excellent choice to complement Yahoo! for those clients looking to capture an even larger percentage of their online target market share.

Among those who have already joined Google's growing advertising network are America Online, Ask Jeeves, EarthLink, Netscape, CompuServe, AT&T Worldnet, and The New York Times, and Dealtime.

IIMS's Google campaign management services include:

Initial Research: IIMS will research the most relevant, localized and targeted keywords and phrases to bid on. Keywords for Google often differ than keywords for Yahoo! so this research is vital to the campaign's success. Setup: We prepare effective titles and descriptions for all of your listings. We make sure that the titles and descriptions will pass Google’s editorial review process. We then coordinate the opening, funding and initial bid setting on your account. Continual Monitoring: To ease this burden for our clients we have developed a set of digital tools and internal processes that allow us to efficiently monitor and optimize your Google Pay Per Click Campaign. Reports: IIMS will prepare comprehensive reports detailing the exact number of click-throughs that were generated from the campaign with details on how many click-throughs were driven from each relevant keyword and phrase.